Our Story

Handcrafted in Pretoria. Worn Across South Africa.

Tom Shoes Manufacturing was born from a simple belief: that South Africans deserve footwear that lasts — footwear made with care, with skill, and with pride in where it comes from.

For over a decade, we've been crafting vellies (veldskoen) right here in Willow Park Manor, Pretoria. Every pair that leaves our workshop carries with it more than 10 years of accumulated knowledge, refined technique, and genuine passion for the craft.

Rooted in South African Tradition

The veldskoen is more than just a shoe. It's a piece of South African history — worn by Voortrekkers, farmers, and adventurers for generations. At Tom Shoes, we honour that heritage while designing for the demands of modern South African life. Our vellies are built to go anywhere you go, and to last as long as you need them to.

Genuine Leather. Genuine Craftsmanship.

We use only genuine leather in every pair we make. No shortcuts, no synthetic substitutes. Our craftspeople cut, stitch, and finish each shoe by hand, applying techniques passed down and perfected over years of practice. The result is a product that feels different from the moment you put it on — because it is different.

In a market flooded with cheap imports, we stand firmly on the other side: quality over quantity, durability over disposability, and local pride over fast fashion.

Made Here. For You.

When you buy from Tom Shoes, you're not just buying a pair of shoes. You're supporting South African jobs, South African skills, and a South African story. You're choosing a product made by real people, in a real workshop, in Pretoria — not a factory floor on the other side of the world.

We're proud of what we make. We're proud of where we make it. And we're proud to be part of a growing movement of South Africans who believe that local is more than just a label — it's a standard.

Over 10 Years. Still Going Strong.

Since 2013, we've been refining our craft, growing our range, and building relationships with customers who come back — not because they have to, but because they know the difference quality makes. That loyalty means everything to us, and it drives us to keep improving with every pair we make.

Handcrafted in Pretoria, South Africa 🇿🇦